More than two hours by car from Xining airport, through a section of uninhabited areas, you can reach the upper reaches of the Yellow River in Gonghe County, Hainan Tibetan Autonomous Prefecture, Qinghai province, Longyang Gorge, where the plate
au scenery is infinite, an sometimes you can see strong yaks. However, surprisingly, residents of the Qinghai-Tibet Plateau, who should mainly raise cattle and sheep, now raise salmon on the plateau of nearly 3,000 meters above sea level in Longyang Gorge.
The First financial reporter recently learned through field research and interviews that this is a local targeted poverty alleviation project, which has made great contributions to local per-capita income, employment, and the development of agriculture and cultural tourism. Behind the plateau aquaculture salmon business, there is also the support and docking of the local salmon procurement by super merchants. Retailers such as Carrefour, RT-Mart, Metro, Agribusiness and Mmart are increasingly purchasing agricultural products for poverty alleviation projects, and scale, quality and transportation are the main factors for retailers to consider the connection between poverty alleviation and agriculture.
Ying Miyan is a handsome Jiangnan woman, many years ago, she came to the Qinghai-Tibet Plateau from Hangzhou, saw the Longyang Gorge, and now she is the chairman of Qinghai Minze Longyang Gorge Ecological Water breeding Co., LTD. (hereinafter referred to as "Minze Longyang Gorge").
"Everyone sees salmon in the supermarket, the first reaction is imported from Norway or New Zealand, but in fact, China also has farmed salmon, but salmon belongs to cold water fish, the need for year-round low temperature, the northern climate is suitable for farming, but the water surface has a frozen period and can not be caught all year round." We were looking for a place that could meet the requirements of cold-water farming and still be ice-free all year round, until we came to Longyang Gorge and found it was here." Should Miyan told the first financial reporter.
When she first came to Longyang Gorge many years ago, Ying Miyan and her team found that the Longyang Gorge Reservoir here is more than 2,600 meters above sea level, the average water depth is 64 meters, the average annual water temperature is 12 degrees Celsius, and the water quality is clear, which can be described as a unique growth place for salmon and other cold water fish.
"But the conditions were difficult and the local economy was very slow. For example, when we first arrived more than 10 years ago, the houses here had no doors or Windows, and the traffic was extremely closed. Moreover, most people on the Tibetan Plateau earn little by farming or raising cattle and sheep, and they rarely eat fish. This is what we pioneers need to change, such as building hardware and spreading relevant science and technology to local residents, so that they can turn from herders into fishermen and then upgrade to modern fishermen." Ying Miyan recalled to the first financial reporter.
After investigation and investment, Minze Longyang Gorge adopted scientific breeding. The first financial reporter saw at the farming scene that Minze Longyang Gorge has 50 years of fishing management rights of 570,000 mu of water surface of Longyang Gorge reservoir, starting from cage farming of small fish seedlings, fine feeding by automatic feeding, and a salmon can enter the market after about 2.5 years of farming period. During fishing, in order to reduce the damage caused by the stress reaction of salmon, Minze Longyang Gorge adopts the methods of sucking fish through pipes, stunning by electric shock, cutting gills and letting blood, and direct freezing to complete the fishing and preliminary treatment of salmon on the water surface.
In the factory of Longyang Gorge in Minze, the first financial reporter further saw that the frozen salmon after arriving at the factory would go through the assembly line operation - guttering, cleaning, automatic classification according to weight, packaging and transportation. The entire assembly line has only more than 10 workers, most of which rely on machine automation.
According to Minze Longyangxia statistics, since 2009, it has continued to breed and release natural breeding varieties to the Longyangxia reservoir area with a total of 1.62 billion grains (tails), greatly increasing the income of local fishermen. At present, these activities can increase the annual income of fishermen along the Longyang Gorge by about 25 million yuan. Minze Longyang Gorge also plans to moderately introduce economic fish species, such as silver carp, bighead carp, carassius auratus, to further improve residents' income. At present, it has initially formed an industrial chain of resource multiplication, reasonable fishing, storage, transportation and preservation, processing and sales.
Minze Longyangxia Minister of production Luo Zhanyuan originally in the local rely on farming for a living, the whole family lives in a dilapidated old house, often borrow money to return the old account, return the old account and then borrow the new account. Due to the development of fishing in Longyang Gorge, Luo Zhanyuan first became a fisherman, and learned fishery technology to become a modern fisherman. Luo's family now earns nearly 200,000 yuan a year. It is reported that after 10 years of development, salmon farming has increased the per capita annual income of 1,610 fishermen around the reservoir area from 8,000 yuan to 18,000 yuan.
Ying Miyan told the first financial reporter that through salmon farming, Minze Longyang Gorge provides an employment platform for surrounding farmers and herdsmen. "Our company has a total of more than 200 employees, of which more than 95% are villagers in Hainan Tibetan Autonomous Prefecture and surrounding areas. At the same time, we also develop tourism services, such as cross-country events, to promote the development of local agriculture and animal husbandry, service industry, sports, tourism and other industries, direct and indirect consumption of 20 million yuan during the event, so that more than 50% of the indigenous people along the lake area to participate in the fishing and surrounding tourism services, to do a good job in targeted poverty alleviation."
For a long time, the salmon of Minze Longyang Gorge has been sold through restaurants, super merchants, wholesalers, etc., and the agricultural super docking of super merchants has great support for opening sales channels. However, this year's "salmon incident" has hindered the sale of salmon and other aquatic products.
"Our sales so far this year are only 30% of the previous year, and now it is slowly recovering, mainly to wholesalers and supermarkets, and some exports to Russia, but the price is very low." Should Miyan helplessly told the first financial reporter.
China Fisheries Circulation and Processing Association said that the sales volume of aquatic products in poor areas declined this year, in order to help the sales of high-quality aquatic products in poor areas and achieve poverty alleviation in the fishery industry, under the support and guidance of the Fisheries Administration Bureau of the Ministry of Agriculture and Rural areas, recently, China Aquatic Products Circulation and Processing Association organized domestic chain retail enterprises, large commercial supermarkets, catering enterprises, fresh product supply chain enterprises, international procurement enterprises, e-commerce enterprises to hold Qinghai salmon production and marketing docking activities in Minze Longyang Gorge, and many companies have docking production and marketing with Qinghai salmon enterprises such as Minze Longyang Gorge, and reached a number of initial procurement intentions. It will play a positive role in expanding the market influence of Qinghai characteristic aquatic products, broadening the sales channels of Qinghai characteristic aquatic products, helping the fishery industry to alleviate poverty and accelerating rural revitalization.
Shen Bing, senior purchasing manager of aquatic products of RT-Fat Fresh Commodities Department, is docking salmon from Longyang Gorge in Minze. "Salmon is a relatively major fresh commodity, which has had a certain impact this year due to the epidemic, but is now recovering." Because of the decrease in imported fish products, a lot of our purchases this year have shifted to the domestic market. Many poverty alleviation projects have good fresh goods, such as fish and fruit. Of course, the procurement of poverty alleviation projects should also meet the three factors. First, the scale of our procurement is relatively large, and the scale is too small. The second is quality, the general poverty alleviation projects of agricultural products are local characteristics, quality is basically guaranteed; The third is transportation, poverty alleviation projects in the rural super docking of the most afraid of transport is not matched, if it can not be transported, it is difficult to purchase." Shen Bing told the first financial reporter.
First financial reporter learned that RT-Mart, Carrefour, agricultural, industrial and commercial, Metro, Wumart, etc., have carried out poverty alleviation agricultural super docking. In November 2019, RT-Fair learned that Huaniu apples in Tianshui, Gansu Province were unsalable. The Meiji District of Tianshui City is a key county in the national poverty alleviation and development work, and apple planting is the main source of income for the local people. In order to help the poor and alleviate the pressure of Huaniu apples export, RT-Fair took the initiative to contact with relevant units, and purchased 115 tons of apples jointly with relevant units in each district. Purchase price 3.1 yuan/catty, buy and sell the same price, flat in and out. In addition, RT-Mart also has a counterpart poverty alleviation project. Zunyi is Shanghai's counterpart poverty alleviation city. The Shanghai Poverty Alleviation Alliance under the Shanghai Municipal Commission of Commerce approached RT-Mart in early July 2019, hoping that RT-Mart could do some counterpart poverty alleviation for Zunyi, so RT-Mart staff went to Tongzi County, Zunyi, Guizhou, to investigate and purchase bamboo shoots. In September of the same year, the product was put on the shelves in all RT-Mart and Auchan stores in Shanghai, with sales of 70,000 yuan in the month. Starting from July 2020, RT-Mart continued to contribute to the poverty alleviation project of Zunyi Fang Bamboo Shoots, and sold in all RT-Mart and Auchan stores in Shanghai, and the target sales volume was 250,000 yuan before Fang bamboo shoots went off the market in October.
Carrefour, with the help of the Department of Commerce of Yunnan Province, selected 10 representative products from local agricultural and sideline products, landed in the Shanghai market through the Carrefour supply chain system, and carried out simultaneous promotion in Kunming Carrefour, and promoted Yunnan's "excellent products" to Kunming citizens at affordable prices before the Mid-Autumn Festival. "In terms of poverty alleviation, we have a '100 stores 100 villages' project, that is, each store has a corresponding poverty alleviation village, in Xinjiang, Ningxia, Gansu, Yunnan and Guangxi." In the future, we will further expand the poverty alleviation procurement business." Tian Rui, CEO of Carrefour China, told the First financial reporter.
Agricultural Industrial and Commercial Group helped Xinjiang Yecheng County to expand the sales channels of agricultural special products and open up the "last kilometer" of poverty alleviation through consumption. According to the characteristics of local walnuts and other products, the procurement innovation team of the commodity division of the Agricultural Industry and Commerce Group, store sales and other departments have repeatedly studied the logistics supply chain, packaging design and commodity shelves, improved product packaging, accelerated the logistics process, and made Yecheng County high-quality agricultural special products on the supermarket store.
Integration of online and offline operation
In poverty alleviation procurement, suppliers and retailers are also exploring ways to integrate online and offline.
In recent years, Minze Longyang Gorge has actively expanded online sales. In this process, the company found that it can use the e-commerce platform to build a Qinghai agricultural specialty products exhibition and sales platform, with the advantages of online and offline channel resources, linkage Qinghai and the consumer market in eastern developed areas, drive the industrial development of poor areas in Qinghai, accelerate the pace of targeted poverty alleviation by e-commerce in Qinghai province, and help Qinghai poverty alleviation work.
At present, Minze Longyang Gorge takes the company's own e-commerce platform as the carrier to establish a mechanism for online stores to bring the poor, integrate and develop the advantages and characteristics of products in Qinghai Province, docking the market, and help the poor population in Qinghai Province increase their income and get out of poverty.
The relevant person in charge of Minze Longyangxia e-commerce business told the first financial reporter that this year, Minze Longyangxia launched the "Greetings from Qinghai" gift box through its own e-commerce platform, screened Qinghai featured agricultural products from various poor counties, such as highland barley, wolfram, beef and mutton, integrated resources such as farmers and processing enterprises, and organized product information into a product library. Unified coordination and unified management of each household's products, as the first batch of Qinghai specialty products to enter the e-commerce channel, open the back-end chain, dredging logistics, packaging and other links, and make available materials for online sales. At the same time, the Longyang Gorge salmon e-commerce platform is opened as a special product display store in Qinghai Province to help local high-quality agricultural products sell. The first financial reporter saw at the scene that Minze Longyang Gorge also developed and launched salmon biscuits, meat floss and other online celebrity peripheral products.
Agricultural and industrial groups have done online marketing for poverty alleviation purchases. Recently, its online, offline and brand interaction to participate in the "Bright Harvest Festival" theme activities, while during the harvest festival with Tibet Shigatse, Xinjiang Kashgar, Qinghai Guoluo and Yunnan and other counterpart areas to carry out commodity cooperation, increase poverty alleviation efforts.
With Wumart's stake in Metro's China business, the two sides have merged in poverty alleviation procurement and online operations. Metro's poverty alleviation program focuses on the procurement of corporate welfare gifts. Metro's first new concept shopping mall in the country opened recently, and the launch of Metro PLUS members, multi-point smart shopping and home service will also greatly improve the benefits of members and the shopping experience in the store and home, and jointly create a full-scene shopping space that integrates online and offline. At the same time, Wumart Group joined hands with the multi-point platform and PepsiCo Greater China (hereinafter referred to as "Pepsi") to officially launch the "Wumart supports farmers, More Fun" public welfare activities in the poverty alleviation supermarket - Wumart Caoqiao Double Innovation Center store. The China Foundation for Poverty Alleviation will manage and execute the project.
Zhang Wenzhong, founder of Wumart Group and chairman of Multi-point DMALL, said: "The combination of Pepsi and Wumart and multi-point platforms and outlets can truly contribute to the formation of stable poverty alleviation income and sales channels for farmers." Poverty alleviation can only be carried out in the long run if it is closely integrated with consumption and the daily lives of ordinary people."
Zhang Wenzhong stressed that the combination of poverty alleviation and digitalization is of particular importance, and after agricultural products are produced, how to go through the digital cold chain and reach the table of the people at the fastest speed is a problem that retailers should seriously study and solve, so as to make poverty alleviation truly and efficiently completed.
