On October 12, Qinghai Minze Longyangxia Ecological Aquatic Breeding Co., LTD. (hereinafter referred to as "Minze Longyangxia") and Jingdong Fresh signed a strategic cooperation agreement in the Salmon Science and Technology Park of Minze Longyangxia Company. According to the agreement, the two sides will open up and share their respective industry advantages, carry out all-round strategic cooperation in new retail, channel construction, product research and development, logistics warehousing, brand promotion and other aspects, and achieve win-win cross-border cooperation.
Yan Gaofeng, Director of Agriculture and Rural Affairs Department of Qinghai Province, Wang Xuejun, Deputy Governor of Hainan Prefecture, Youla, Director of Agriculture and Rural Affairs Bureau of Hainan Prefecture, Wanma Duanzhi, Deputy Secretary of Gonghe County, Largo, Deputy head of Gonghe County, Shen Jianyun, Agriculture and Rural Affairs Bureau of Gonghe County and other local leaders; Zhao Yu, General Manager of Jingdong Fresh - Seafood Department; Li Xinyi, head of fish, shrimp and live fresh Products of Jingdong Fresh - Seafood Department; Minze Longyangxia Company chairman Ying Miyan, general manager Wu Jihong, deputy general manager Yang Xu, Li Jianhai, etc. jointly attended and witnessed the signing ceremony.
In the post-epidemic era, in order to adapt to the changes in market consumer demand and its own development trend, Minze Longyang Gorge continued to strengthen big data marketing, which contributed to this cooperation.
Ying Miyan said that since the beginning of its establishment, Minze Longyangxia Company has been committed to making green, safe and high-quality salmon affordable for ordinary Chinese people, and providing domestic high-quality protein for Chinese people. As a national agricultural leading enterprise, Minze Longyangxia Company is committed to leading the development of China's salmon industry, while further promoting local economic development, leading the "blue brand" national fish Chinese fish to a bigger and higher stage, showing the strength of national brands, and exporting Chinese brand culture.
Zhao Yu said that Jingdong, as a comprehensive online retailer, is one of the most popular and influential new entity enterprises in the field of e-commerce in China, and Jingdong Fresh, as a leader in the domestic fresh retail industry, has strong advantages in quickly opening up domestic sales channels across the country, covering high net worth precision users in the market, and helping agricultural products to go up through omni-channel business.
Li Jianhai and Li Xinyi signed the agreement on behalf of both companies. After the signing ceremony, the two sides exchanged views on the specific implementation of strategic cooperation and accepted interviews with on-site media. The combination of the two sides will further promote the construction of green organic agricultural and livestock products export areas in Qinghai Province, create a "government + leading enterprises + platform + farmers" cooperation model, in order to sell and produce, deeply leverage the local industrial belt, and provide cost-effective products for the market; Further enhance the public brand influence of Qinghai Longyang Gorge salmon; To promote the brand building and big data marketing of other superior agricultural products in Hainan Prefecture and even Qinghai Province.
In the future, Minze Longyangxia Company will continue to deepen the domestic market, expand multi-channel sales, ensure product quality, bring fresh, nutritious, safe and delicious salmon products to consumers, so that Chinese consumers love Longyangxia salmon, and then understand Qinghai salmon, understand Qinghai, spread Qinghai, spread Chinese salmon.
